They'll beat a path to your door ...

Site promotion

All that's left to do now is wait for the thousands of visitors who will beat a path to your door every day. You wish!

How will people find your website? Where will they come from? What will make your website stand out among the thousands of similar sites?

If you operate a local plumbing company and you've got on all your trucks and in the yellow pages and you deliver fliers door-to-door, people will find your website. But for most of us, we want visitors from Chicago and Shanghai and Timbuktu.

I've said it before but it's worth repeating: more than 80% of your visitors will be referred to you by the search engines. And most of those by one of the three big search engines: Google, Yahoo! and MSN.

First thing, you must tell the search engines that you exist (your website, that is).

That's called site promotion.

The big search engines do have robots (also called spiders) crawling the Web looking for new and exciting content. Eventually they'll find you but it might take awhile. It's better to go after them first. Also, there are literally thousands of smaller search engines that don't have spiders and it's worth the effort to announce yourself to them to because they may have some clients for you, depending on their area of specialization.

I suggest you let the experts do the promotion for you. And it's free!

Just go to, read the vast documentation on promoting websites, then register and most of the work will be done for you. The service is free but you can decide to make a voluntary contribution.

You may decide that you really want to do the promotion yourself, from scratch.

You'll have to do some research to find lists of search engines and then go to each of their 'submit page' and submit your site for inclusion.

To get you started, here's a Free website promotion tutorial that's very well written and will at least clue you in on the basic concepts of what is in fact a fairly complicated game.